Background
Creating an Identity Design for Rise Above Halfway House which is a secular, female only halfway house in Singapore. Its objective is to inspire residents to rise above their past and desist from past crimes. Their residents are female ex-offenders of all age group, who have been involved in past drug addictions, with different needs and challenges.
Brief
The client, PPIS wanted a design solution that was not too feminine and secular. It should represent their mission, vision and values which were Empowerment, Growth and Hope. As an industry project, we prepared and presented directly to the client through zoom.
Brand Guide
